The reason for this was that resolving with a major sounds good but also gives this uplifting feeling of resolution and happy that we all love. …Anyways, I started the jingle with two minor chords that progressed into a major chord. The vids will have amazing backing tracks from some awesome composers including: Nathan Prillaman, Holder, and Joey Pecoraro!) (Btw, we have some great video content coming your way when we do our official launch. The result: the very simple rift you hear at the very beginning of the jingle. This time, however, I took out my trusty Akai LPK25 midi keyboard and jammed my heart out.
So, I thought to myself… “why not make a jingle that features an upbeat electric piano?” In fact, for nostalgia’s sake, I used one of those loops long ago to create a track with a friend. They had tons of electronic piano loops that always reminded me of summer (because that’s when I played the game). You’d then go to a map and play your mix! Thumbs up from peeps around the world would get you points. When I was a wee lad I used to play this game called CokeMusic-you had a character and you’d mix loops together and make tracks. So, trying to pick the right feel for a visual stimulus is hard because what is right? I mean. I am a firm believer in the magic born when music and video are put together. As I was searching, I paused and I thought, “hmmmmm… what if I wrote the jingle?” And thus, I got to work! (Disclaimer: I get a tiny bit technical, but I promise it’ll be digestible!) I started searching for some fun songs because the video looked fun and upbeat. The video was then passed on to me with the ultimate quest to find the ultimate jingle. Where did the video come from? The video was masterfully edited in After Effects by Serg to welcome the visitors to the Shuflix website. In this behind the scenes of our startup, Shuflix, I’m going to briefly go through how I made the jingle for this commercial (aka my process for making music with Ableton):įirst is first. So… beware of the laptop, and more importantly, who ever wields it. We’re talking about artists like Avicii and Martin Garrix with FL Studio or Opia and Goldwash with Ableton Live. Many of today’s famous pop artists have been able to pack that punch with this wonderful tool/box that keeps getting flatter and flatter.
Much more simplified huh? Trust me, it may not look like much, but the laptop alone can pack a powerful punch. This is what my studio actually looks like. Behind the scenes on making jingles for shuflix
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